Sunday, September 23, 2007
In Between Five and Seven
For the next six weeks I will be revealing some ideas and key notes in the run up to the end of October.
- One of the things that we also refer to on panel recruitment is quality is multi-sourcing. Great. How many panels really de-duplicate? And I mean more than an automated de-dup? You just cannot take a western model and apply it to the East. In Japan and China up to 50% of joins are duplicate. Now you see why this is so important
- Recruitment. Why do we get so hung up on research only? Sure there are good arguments about contamination of results. But in the future if we only recruit for surveys only who will be relevant and who will provide good data quality?
See you soon....
- One of the things that we also refer to on panel recruitment is quality is multi-sourcing. Great. How many panels really de-duplicate? And I mean more than an automated de-dup? You just cannot take a western model and apply it to the East. In Japan and China up to 50% of joins are duplicate. Now you see why this is so important
- Recruitment. Why do we get so hung up on research only? Sure there are good arguments about contamination of results. But in the future if we only recruit for surveys only who will be relevant and who will provide good data quality?
See you soon....
Saturday, September 15, 2007
Dragonair Observations
These days I think on planes. And CX is great. And this is an achievement in itself since I really don't like flying. So I had the following provocations come to mind:
- does quality not stem from what we are interested in?
- how do we use social communities to add value to our existing applications?
- why do we see panels as a pool of 'managed' people when we can actually excite them with contests and intelligent provocative questioning?
- how do we integrate implicit thinking into our applications?
and lastly - why does anyone need to travel first class from Shanghai to Hong Kong? Answers on a blog please.
- does quality not stem from what we are interested in?
- how do we use social communities to add value to our existing applications?
- why do we see panels as a pool of 'managed' people when we can actually excite them with contests and intelligent provocative questioning?
- how do we integrate implicit thinking into our applications?
and lastly - why does anyone need to travel first class from Shanghai to Hong Kong? Answers on a blog please.
Sunday, September 02, 2007
Quality (again)
How will we 'define' quality in the future? Right now it's still stuck in the permission paradigm - how many? It's wide open
Research 2.0
Everyone is focused on FaceBook. Sure.
But participation or conversational web gets us back to what research was supposed to be all about. Listening to voices. Is it more than that?
I want a participation architecture, a participant approach and additional leveraged brainpower. That's what it is all about. See more on each of these as we get closer to the end of the year....
But participation or conversational web gets us back to what research was supposed to be all about. Listening to voices. Is it more than that?
I want a participation architecture, a participant approach and additional leveraged brainpower. That's what it is all about. See more on each of these as we get closer to the end of the year....
Standardisation
Can standardisation and industry adopted practice be applied when we are dealing with humans? Where is any differentiation going to come from? Can you actually standardise something that involves humans that are outside of your 'control'?
Quality
Does panel quality equal quality?
