Friday, August 24, 2007
Slap ME
Business is about buying and selling
Buying and selling is about conversation
Markets are conversations
Research is about conversations
Yet when we talk about panels we talk about lab rats, permission, slapping people if they don't do as we want, are too silly, or dare to be bored and answer dishonestly.
But it's engagement that really counts. That's the key to quality. So let's change our discourse. Let's change the 'panel' or the 'sample management'.
See you in Orlando....
Buying and selling is about conversation
Markets are conversations
Research is about conversations
Yet when we talk about panels we talk about lab rats, permission, slapping people if they don't do as we want, are too silly, or dare to be bored and answer dishonestly.
But it's engagement that really counts. That's the key to quality. So let's change our discourse. Let's change the 'panel' or the 'sample management'.
See you in Orlando....
Sunday, August 19, 2007
October
I may see you at the Orlando Conference of ESOMAR in October. I look forward to it. I have been waiting until I had something to say to an industry convention....
