Sunday, September 23, 2007
In Between Five and Seven
For the next six weeks I will be revealing some ideas and key notes in the run up to the end of October.
- One of the things that we also refer to on panel recruitment is quality is multi-sourcing. Great. How many panels really de-duplicate? And I mean more than an automated de-dup? You just cannot take a western model and apply it to the East. In Japan and China up to 50% of joins are duplicate. Now you see why this is so important
- Recruitment. Why do we get so hung up on research only? Sure there are good arguments about contamination of results. But in the future if we only recruit for surveys only who will be relevant and who will provide good data quality?
See you soon....
- One of the things that we also refer to on panel recruitment is quality is multi-sourcing. Great. How many panels really de-duplicate? And I mean more than an automated de-dup? You just cannot take a western model and apply it to the East. In Japan and China up to 50% of joins are duplicate. Now you see why this is so important
- Recruitment. Why do we get so hung up on research only? Sure there are good arguments about contamination of results. But in the future if we only recruit for surveys only who will be relevant and who will provide good data quality?
See you soon....
