Not Panels, It's Engagement!

The Access Panel as we know it primarily exists to benefit the research company and its clients. Sure, the panelists receive rewards but if we are to attract (and to continue to) a wide audience then we must go deeper and offer relevance to the client market (participants). That sounds obvious but it's ignored at present - read from the top again. This will call for a greater orientation around the participant and less around where we have been to date.

Any shift of such a nature has spatial and organisational implications. Move to a platform, combination of research and marketing. Improved support systems. Conversations. New architectures. Break down of Operations and Research.

See you there....