Tuesday, July 17, 2007
Election
What would an Election look like in a web 2.0 world? What would 'democracy' look like? Given technological and societal shifts do we need to update our thinking on this? Are we outdated and living the Baby Boomer definition? Is it relevant like it once was?
I still want to do this. See you at a point in the future....
I still want to do this. See you at a point in the future....
Wednesday, July 11, 2007
WestSide
Monday, July 09, 2007
Keeping Watch
....2.0 And all that.
It seems that the world has become carried away with this web 2.0 thing. And I do recall saying on this Blog that we need to be careful that we don't trump something up (for various different reasons!) which has always been around anyway in terms of the intention of the internet platform and its usage.
However, it doesn't matter if it has a name or not. Or what the name is. The fact is that something is changing and we need to think about this.
I noted that Wikipedia which is a good barometer for web 2.0 has no entry for Research 2.0! Is it that research hasn't got a point of view on this? Are we just lazy? Are we just behind the times? Stuck in our ivory towers of research 'representation' and insight discourse? Rise up!
I could write the entry (or at least start it in participation with you - for I know that you the reader gets this otherwise you wouldn't be reading this) but this is more fun! I can watch on the sidelines how this develops....
See you on the top tier of the stand looking on! I hope it's not the Wimbledon stand as we will get wet....Did you see that?!
It seems that the world has become carried away with this web 2.0 thing. And I do recall saying on this Blog that we need to be careful that we don't trump something up (for various different reasons!) which has always been around anyway in terms of the intention of the internet platform and its usage.
However, it doesn't matter if it has a name or not. Or what the name is. The fact is that something is changing and we need to think about this.
I noted that Wikipedia which is a good barometer for web 2.0 has no entry for Research 2.0! Is it that research hasn't got a point of view on this? Are we just lazy? Are we just behind the times? Stuck in our ivory towers of research 'representation' and insight discourse? Rise up!
I could write the entry (or at least start it in participation with you - for I know that you the reader gets this otherwise you wouldn't be reading this) but this is more fun! I can watch on the sidelines how this develops....
See you on the top tier of the stand looking on! I hope it's not the Wimbledon stand as we will get wet....Did you see that?!
Sunday, July 01, 2007
Arabian Knights
Hello,
I have been away for a while. I can only apologise for my lack of blogging. Thanks for sticking with me. I always try to provide thoughts and perspectives from my (very) twisted brain:
- Why is NPD research always transactional and tactical? Test a concept. Here are 50 ideas. Test the proposition, pricing and volume? Do markets really work like that? Do we not need something dialogue based as well which can listen to trends and have the benefit of being truly strategic. Surely that is not a question?
- Why do we always talk about on-line research and panels only? Are panels the only thing that dictate the quality of the research? Is there such a thing as a super respondent?
- What is the risk profile of your business? Can you identify the likely risks to your business in the next (say) three years, prioritise them and plan a course of mitigating and pro-active action? Isn't that what research is supposed to be rather than a social commentary?
I have been away for a while. I can only apologise for my lack of blogging. Thanks for sticking with me. I always try to provide thoughts and perspectives from my (very) twisted brain:
- Why is NPD research always transactional and tactical? Test a concept. Here are 50 ideas. Test the proposition, pricing and volume? Do markets really work like that? Do we not need something dialogue based as well which can listen to trends and have the benefit of being truly strategic. Surely that is not a question?
- Why do we always talk about on-line research and panels only? Are panels the only thing that dictate the quality of the research? Is there such a thing as a super respondent?
- What is the risk profile of your business? Can you identify the likely risks to your business in the next (say) three years, prioritise them and plan a course of mitigating and pro-active action? Isn't that what research is supposed to be rather than a social commentary?
