Not Panels, It's Engagement!

I wrote an e-mail this morning about how we can use the latest shifts in technical and philosophical (AKA Digital) movements to stretch research. And I hit upon a great quote from Jeff Jarvis that really stretched me and hit home. It isn't a new concept by any means but never heard anyone be so clear:

"Our fixation should not be with our clients. It should be with and on the people our clients want to engage, sell and interact with". Said it all about engagement I think.