Sunday, March 22, 2009
Brand Image
Every industry uses the internet in its own image.
Some use it to sell more products
Some use it to streamline service
Some use it to extract more and more information so that they can sell to advertisers
Research uses the internet in its own image: to gather more information as a platform for insight. And that information is rightly becoming more and more qualitative (read conversational) these days. But is that the sum total of our image? Should we not be using the internet for other opportunities across the end to end spectrum of our world? I think that the answer is not so clear now but relatively inevitable. And this is what keeps me going each day.
You?
PS I have been away from the Blog for a while. No reasonIt isn't laziness, just that not all of the rules of the game have changed!!!
Some use it to sell more products
Some use it to streamline service
Some use it to extract more and more information so that they can sell to advertisers
Research uses the internet in its own image: to gather more information as a platform for insight. And that information is rightly becoming more and more qualitative (read conversational) these days. But is that the sum total of our image? Should we not be using the internet for other opportunities across the end to end spectrum of our world? I think that the answer is not so clear now but relatively inevitable. And this is what keeps me going each day.
You?
PS I have been away from the Blog for a while. No reasonIt isn't laziness, just that not all of the rules of the game have changed!!!
