Thursday, November 15, 2007
Contest
....Ok ESOMAR is done. The long flight home is over. The world view is out there that we must source ideas from the East if we are to maximise on quality. Of course this is largely glossed over, but I expected this. It's not a flat world. Even that is written by a westerner and is slightly flawed.
My favourite app at the moment is the Panel Contest. That's a community for me and working in good areas. What are your favourites?
My favourite app at the moment is the Panel Contest. That's a community for me and working in good areas. What are your favourites?
Comments:
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Jon,
There is a growing body of evidence that shows survey design has a major impact on survey research quality. This goes beyond the lay out of the survey, if the content is engaging, you will get high quality, considered answers.
So the question to me is: which provides better information, a well written survey or some type of summarization of a natural discussion occuring in a blog or web forum of some type. In both cases I think it comes down to the quality of the researcher to either write the best questions or to extract the key learning from a discussion. In both cases,
tools can help, but currently researcher knowledge outweighs technology in my opinion.
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There is a growing body of evidence that shows survey design has a major impact on survey research quality. This goes beyond the lay out of the survey, if the content is engaging, you will get high quality, considered answers.
So the question to me is: which provides better information, a well written survey or some type of summarization of a natural discussion occuring in a blog or web forum of some type. In both cases I think it comes down to the quality of the researcher to either write the best questions or to extract the key learning from a discussion. In both cases,
tools can help, but currently researcher knowledge outweighs technology in my opinion.
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