Monday, October 15, 2007
SIXteen ten / ten SIXteen
Panel Quality equals research quality? Is that 100% true?
Is all (on-line) research panel research?
If you provide a long questionnaire or an inadequate questionnaire does your panel quality impact the quality of the end data in it's entirety? Do we need to revise our thinking to adopt this, not just say 'yes'?
Can the layout of the questionnaire impact the end data as much as the panel itself?
Does this way of thinking require organisational and commercial adaptations?
Is all (on-line) research panel research?
If you provide a long questionnaire or an inadequate questionnaire does your panel quality impact the quality of the end data in it's entirety? Do we need to revise our thinking to adopt this, not just say 'yes'?
Can the layout of the questionnaire impact the end data as much as the panel itself?
Does this way of thinking require organisational and commercial adaptations?
