Monday, October 22, 2007
Data....But Not as We Know It
....Yes, you know the stuff - numbers collected from surveys. Fall in it. Live it. Love it.
I am interested in data for two reasons at present:
a) metadata: using background passively collected data to add insight power
b) number crunching. Using historical data sets to be able to make better decisions going forwards - of course Amazon referrals is a classic example. www.farecast is another brilliant example. Research wants foresight....
Two research buzz words this taps into:
- crowdsourcing
- insights
I am interested in data for two reasons at present:
a) metadata: using background passively collected data to add insight power
b) number crunching. Using historical data sets to be able to make better decisions going forwards - of course Amazon referrals is a classic example. www.farecast is another brilliant example. Research wants foresight....
Two research buzz words this taps into:
- crowdsourcing
- insights
