Friday, August 24, 2007
Slap ME
Business is about buying and selling
Buying and selling is about conversation
Markets are conversations
Research is about conversations
Yet when we talk about panels we talk about lab rats, permission, slapping people if they don't do as we want, are too silly, or dare to be bored and answer dishonestly.
But it's engagement that really counts. That's the key to quality. So let's change our discourse. Let's change the 'panel' or the 'sample management'.
See you in Orlando....
Buying and selling is about conversation
Markets are conversations
Research is about conversations
Yet when we talk about panels we talk about lab rats, permission, slapping people if they don't do as we want, are too silly, or dare to be bored and answer dishonestly.
But it's engagement that really counts. That's the key to quality. So let's change our discourse. Let's change the 'panel' or the 'sample management'.
See you in Orlando....
Comments:
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you're completely right, we discovered that just changing the way we talk to our panelists in the emails, the response rates increased highly
greetings from Barcelona
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greetings from Barcelona
# posted by 
: 8:06 pm
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