Sunday, July 01, 2007
Arabian Knights
Hello,
I have been away for a while. I can only apologise for my lack of blogging. Thanks for sticking with me. I always try to provide thoughts and perspectives from my (very) twisted brain:
- Why is NPD research always transactional and tactical? Test a concept. Here are 50 ideas. Test the proposition, pricing and volume? Do markets really work like that? Do we not need something dialogue based as well which can listen to trends and have the benefit of being truly strategic. Surely that is not a question?
- Why do we always talk about on-line research and panels only? Are panels the only thing that dictate the quality of the research? Is there such a thing as a super respondent?
- What is the risk profile of your business? Can you identify the likely risks to your business in the next (say) three years, prioritise them and plan a course of mitigating and pro-active action? Isn't that what research is supposed to be rather than a social commentary?
I have been away for a while. I can only apologise for my lack of blogging. Thanks for sticking with me. I always try to provide thoughts and perspectives from my (very) twisted brain:
- Why is NPD research always transactional and tactical? Test a concept. Here are 50 ideas. Test the proposition, pricing and volume? Do markets really work like that? Do we not need something dialogue based as well which can listen to trends and have the benefit of being truly strategic. Surely that is not a question?
- Why do we always talk about on-line research and panels only? Are panels the only thing that dictate the quality of the research? Is there such a thing as a super respondent?
- What is the risk profile of your business? Can you identify the likely risks to your business in the next (say) three years, prioritise them and plan a course of mitigating and pro-active action? Isn't that what research is supposed to be rather than a social commentary?
