Friday, May 18, 2007
Some Perspectives For the Day....
Why are panels built in a particular way and then marketed differently? Surely it is making the panel remarkable in the first place that drives the marketing>? How would you do that?
How do we leverage our office space further to drive awareness, credibility and TOM amongst panelists, potential panelists and clients?
What frameworks can we use to move forwards? Go to the edge of the envelope? Where we are now at the centre and drive outwards. It's the only way to go forwards
If we want people to come around to our way of thinking we must enable them to see the inevitable conclusion of their own paradigm. For example, Interactive research.
....And then: When we want people to adopt our way of thinking we must enable them to own the idea. Why do people always need to own to adopt?
How do we leverage our office space further to drive awareness, credibility and TOM amongst panelists, potential panelists and clients?
What frameworks can we use to move forwards? Go to the edge of the envelope? Where we are now at the centre and drive outwards. It's the only way to go forwards
If we want people to come around to our way of thinking we must enable them to see the inevitable conclusion of their own paradigm. For example, Interactive research.
....And then: When we want people to adopt our way of thinking we must enable them to own the idea. Why do people always need to own to adopt?
