Sunday, March 18, 2007
Stop The Press: Market Votality Creates Upside Conditions
That got your attention.
One of the things that the Wisdom of Crowds make us understand is that in market research we should be concerned about a) our sample sizes and b) the quality of the aggregation of the wisdom from that sample. Well ok, maybe nothing new.
But in Interactive qualitative this is new. The idea that we can use a larger sample size is worth looking at because it is now possible technologically and financially. So when we do NPD work is this not something to consider?
Now we go a step further. If we have respondents and the end-client build a virtual stock market on the ideas that are generated would this not lead to a good level of prediction? Would it not be engaging for the participants and also draw the client in to the process?
Let's buy that disruptive technology or idea stock now. The market opens 9am tomorrow morning....
One of the things that the Wisdom of Crowds make us understand is that in market research we should be concerned about a) our sample sizes and b) the quality of the aggregation of the wisdom from that sample. Well ok, maybe nothing new.
But in Interactive qualitative this is new. The idea that we can use a larger sample size is worth looking at because it is now possible technologically and financially. So when we do NPD work is this not something to consider?
Now we go a step further. If we have respondents and the end-client build a virtual stock market on the ideas that are generated would this not lead to a good level of prediction? Would it not be engaging for the participants and also draw the client in to the process?
Let's buy that disruptive technology or idea stock now. The market opens 9am tomorrow morning....
