Tuesday, March 13, 2007
It's On-Line. It is Convenient...
Sorry I have been sick recently. Now the Mac is back...
Old panels were about permission. Sign people up (as many as possible and even be less than honest as to how many have signed up in some cases). The tried and trusted argument was that the permission from panelists led to a greater anticipation of the survey contact leading to a) higher response rates and b) more attention from the panelists. This led to better data quality...
This is simple to gain traction with when the alternative is interruption telephone.
No wonder that we are bogged down with arguments about SOI / DOI / TOI (Sorry - for those who really have been somewhere on Mars recently - double opt in). But what in reality does DOI mean anyway? Ok permission is a tick box. Done and dusted. But is that equal to an engaged participant?
Let's move to appointments with our permission panelists. Higher response rates and shorter field times. Better engagement. Co-creation. Can I e-mail you on Tuesday morning with your new survey if I have one available?
See you in 30 minutes. I have a survey to complete. No calling please.
Old panels were about permission. Sign people up (as many as possible and even be less than honest as to how many have signed up in some cases). The tried and trusted argument was that the permission from panelists led to a greater anticipation of the survey contact leading to a) higher response rates and b) more attention from the panelists. This led to better data quality...
This is simple to gain traction with when the alternative is interruption telephone.
No wonder that we are bogged down with arguments about SOI / DOI / TOI (Sorry - for those who really have been somewhere on Mars recently - double opt in). But what in reality does DOI mean anyway? Ok permission is a tick box. Done and dusted. But is that equal to an engaged participant?
Let's move to appointments with our permission panelists. Higher response rates and shorter field times. Better engagement. Co-creation. Can I e-mail you on Tuesday morning with your new survey if I have one available?
See you in 30 minutes. I have a survey to complete. No calling please.
