Not Panels, It's Engagement!

There is a lot of focus these days on the use of customer immersion (a specific phenotype of ethnographic work).

The panel is the way to deliver just this type of solution. And that solution is a key part of the open source NPD process as we move forwards.

Recruit and pinpoint customer
Connect to customer
Immerse with the customer
Fuse needs and frustrations across a SWIS (See What I See) platform
Engage multiple disciplines
Shake, aggregate, cook, and away you go. A beautiful cake. But not any old Cake. A cake which has three facets to its creation:

A new market definition
A product and service upgrade
A change in process & business model

Now that is a innovative cake borne out of engagement. Does it taste any good? Sure and it is a unique sensory experience.

I am off. Want to taste it now....