Monday, March 19, 2007
I Would Do Anything For ( ). But I Won't Do That
As researchers we have a certain amount of knowledge. Some of us more than others. But we don't know what we don't know. And this is the same in all professions and business services.
So my point is surely the way to deliver insights is to open up to other disciplines. And the panel infrastructure provides a large part of the approach to doing that. Ok, so involving marketers or advertising executives is hardly new. But what about engineers? Graphic Designers? IT? Linguists? Philosophers? Sociologists? Isn't that fusion? Could we fail not to move forwards on our thinking?>
And the song? Oh that was just something in my head at the time. Remember it..?
So my point is surely the way to deliver insights is to open up to other disciplines. And the panel infrastructure provides a large part of the approach to doing that. Ok, so involving marketers or advertising executives is hardly new. But what about engineers? Graphic Designers? IT? Linguists? Philosophers? Sociologists? Isn't that fusion? Could we fail not to move forwards on our thinking?>
And the song? Oh that was just something in my head at the time. Remember it..?
