Friday, March 30, 2007
A Big Deal About A Big Fish
Microsoft today unveiled the Deepfish browser for mobile devices.
Frankly I find this of great interest in research terms. Ok I have been banging on for a while about how panels and research will utilise mobile phone technology very soon and location based awareness is the key app for insight. If we have a mobile browser which is stable and potentially a seemless adoption experience from what we see in the current browser space then we have potential for growth.
New insights, mobile surveys, immediate recall, location based awareness and tracking. Mash ups with Google Earth. Reaching the social networkers. Reaching the mobile generation.
Frankly I find this of great interest in research terms. Ok I have been banging on for a while about how panels and research will utilise mobile phone technology very soon and location based awareness is the key app for insight. If we have a mobile browser which is stable and potentially a seemless adoption experience from what we see in the current browser space then we have potential for growth.
New insights, mobile surveys, immediate recall, location based awareness and tracking. Mash ups with Google Earth. Reaching the social networkers. Reaching the mobile generation.
