Thursday, January 11, 2007

 

Shine the Spotlight on Me

Lisa Johnson in her excellent book talks about the X & Y generations wanting and warming to the above concept. Clearly Flickr is one very good example of this.

Why do we not use this more in research? On-line is clearly lacking the soft values of human interaction. Who are those 'people' doing the surveys anyway?

So what about a Flickr type application in the panel - to showcase the REAL people on the panel? Use them in the final presentation (but opt-in of course) to bring qual and quant to life - this could go in so many directions.

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