Sunday, January 07, 2007
Open University
We are all looking to innovate both to survive and to grow. Of course innovation can come in many forms and in all facets of our business. In order to get the edge many of us have resorted to academia or partnerships with academia - the idea that one person or one institution can deliver the next killer app. Maybe they can. However are the chances not higher if we go Open?
Open will mean that we embrace not just academia, but also other organisations who can offer critical insights based upon their experiences. Now in market research this could of course be advertising or marketing. But what about Airlines? Finance Companies? They work in sectors where there is fierce competition, price points and margins moving ever lower and similarities in their core offer.
Perhaps this is what Open can do?
Open will mean that we embrace not just academia, but also other organisations who can offer critical insights based upon their experiences. Now in market research this could of course be advertising or marketing. But what about Airlines? Finance Companies? They work in sectors where there is fierce competition, price points and margins moving ever lower and similarities in their core offer.
Perhaps this is what Open can do?
