Sunday, January 14, 2007

 

Four Pillars of Interactive

Utilising a number of frameworks I have read recently I can see that an Interactive world can deliver the following:

- diversity
- aggregation
- collaboration
- independence

And you know the funny thing is that these four values are exactly those which can deliver better data and insights if leveraged correctly. For example:

- more key research visionaries work with the same data = collaboration
- larger sample sizes and more dispersed sampling = diversity

Now maybe I have it wrong but to me I believe that if we utilise these principles we will deliver better research and more valuable insights

And that is what Interactive can deliver. You seeing the Blue Ocean yet?..

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