Tuesday, December 12, 2006
We 3 Kings.....
Seasons Greetings to you. And all that. May your god go with you as the great and now departed Dave Allen used to say.
I was reading this article today, based on the current Nextgen Web Marketing Conference in 2006.
Are we at internet 3.0? 2.0? 2.5? Geez, who knows? Does it really mean anything anyway? Surely these terms come about precisely because we restricted our initial views of what the internet (presumably 1.0) was all about in the first place?
3.0 /2.5 is supposed to stand for device independent websites, mass-customisation of websites, greater customer relevance and interaction as well as collaboration.
Didn't Peppers & Rogers write about this in a One-to-One future many years ago? Haven't many organisations been doing some of this anyway for some time? Isn't customer orientation what early pioneers of the internet had in mind, so we are simply executing this in a new way?
It's great that we are moving on...but where was our starting point? Are we not restricting our horizons?
It seems that this commentary on 2.0, 2.5, 3.0 in some way mimics the technology shift of 2G, 3G, 4G and so on. Well that would make sense. Let's use those terms to describe our internet where a new technology or capability is involved - but not when we simply have a new trendy concept - which has always been around anyway.
I was reading this article today, based on the current Nextgen Web Marketing Conference in 2006.
Are we at internet 3.0? 2.0? 2.5? Geez, who knows? Does it really mean anything anyway? Surely these terms come about precisely because we restricted our initial views of what the internet (presumably 1.0) was all about in the first place?
3.0 /2.5 is supposed to stand for device independent websites, mass-customisation of websites, greater customer relevance and interaction as well as collaboration.
Didn't Peppers & Rogers write about this in a One-to-One future many years ago? Haven't many organisations been doing some of this anyway for some time? Isn't customer orientation what early pioneers of the internet had in mind, so we are simply executing this in a new way?
It's great that we are moving on...but where was our starting point? Are we not restricting our horizons?
It seems that this commentary on 2.0, 2.5, 3.0 in some way mimics the technology shift of 2G, 3G, 4G and so on. Well that would make sense. Let's use those terms to describe our internet where a new technology or capability is involved - but not when we simply have a new trendy concept - which has always been around anyway.
Comments:
<< Home
Our technology is moving too fast, which really beyonds the requirement of normal internet-user. Normally, technology should improves for meeting the marketing, however, now people are studying and learning for keeping up with the speed of technology.
Every day comes out many new functions of internet. People get lost even they use internet everyday.
What is the end and what is the start?
Post a Comment
Every day comes out many new functions of internet. People get lost even they use internet everyday.
What is the end and what is the start?
# posted by 
: 5:43 pm
: 5:43 pm << Home
