Thursday, December 07, 2006
InternetIZE Your Enterprise
Ok, so we have internet research using on-line panels. We have on-line surveys. We even have on-line discussion now (finally after years of naysaying).
How else can we use the internet? Well some of them are in this blog. But I had some other perspectives.
- These days we talk about dissemination of reports through client portals and the like. Great! However this is not very Interactive is it? Is there any wonder that numerous esteemed colleagues are debating about their use and uptake except in certain exceptional circumstances? The point is I think that aside from content we tend to have no reason to view these reports. Now in our world design counts for a great deal. Maybe if we made the reports more Interactive people would actually use them far more? Sure content is King, but design is the Prince. Let's not forget that. So we have internet research, internet panel, internet portal AND internet format reports and presentations - .ppt show me the way to go home!
- Will we ever have a virtual interviewer? The advantages of this could be quite neat in terms of engagement, but we would need to be careful since one of the advantages of the internet is the anonymity (or at least perception)
- Using the internet to capture real sound in real - time and immediate availability to client desktop. Is that not more diagnostic? So simple and yet so impactful.
More later....
How else can we use the internet? Well some of them are in this blog. But I had some other perspectives.
- These days we talk about dissemination of reports through client portals and the like. Great! However this is not very Interactive is it? Is there any wonder that numerous esteemed colleagues are debating about their use and uptake except in certain exceptional circumstances? The point is I think that aside from content we tend to have no reason to view these reports. Now in our world design counts for a great deal. Maybe if we made the reports more Interactive people would actually use them far more? Sure content is King, but design is the Prince. Let's not forget that. So we have internet research, internet panel, internet portal AND internet format reports and presentations - .ppt show me the way to go home!
- Will we ever have a virtual interviewer? The advantages of this could be quite neat in terms of engagement, but we would need to be careful since one of the advantages of the internet is the anonymity (or at least perception)
- Using the internet to capture real sound in real - time and immediate availability to client desktop. Is that not more diagnostic? So simple and yet so impactful.
More later....
