Monday, December 04, 2006
Dynamic Korea
Last week I was in Korea. Korea is always a challenge. If you want to visit a place that typifies how the world is changing right now this is the place. The energy, the drive, the dynamism is everywhere.
Just a couple of thoughts for today:
- I have seen a few articles recently about Virtual panels . Now in internet terms this is a great concept. Expand the scope of your panel through partnerships and affiliates so that you can deliver well nigh on almost anything in sample terms. However let's take a closer look. Who are the partners? Are there validations of representation? So in research terms there are some key questions to be considered. Was this not what ESOMAR best practice was designed to do? Did we not sign up for these things?
- We have TRUSTe for Privacy. What do we have for panel transparency? Yes we have a code that declares 'I have a managed panel too!' Isn't this like asking a lobby to self-regulate? What auditing mechanism do we actually have? In reality.
- This next entry is taken from Christensen's ideas on innovation. Whilst we all take our panels into new directions - communities, engagement, virtual and so on what happens to those client's who just want the stock interviews and data collection? Our technological achievements and thinking will certainly outpace the client demand - will there be tiered offerings in this regard to counter that inherent contradiction?
Just a couple of thoughts for today:
- I have seen a few articles recently about Virtual panels . Now in internet terms this is a great concept. Expand the scope of your panel through partnerships and affiliates so that you can deliver well nigh on almost anything in sample terms. However let's take a closer look. Who are the partners? Are there validations of representation? So in research terms there are some key questions to be considered. Was this not what ESOMAR best practice was designed to do? Did we not sign up for these things?
- We have TRUSTe for Privacy. What do we have for panel transparency? Yes we have a code that declares 'I have a managed panel too!' Isn't this like asking a lobby to self-regulate? What auditing mechanism do we actually have? In reality.
- This next entry is taken from Christensen's ideas on innovation. Whilst we all take our panels into new directions - communities, engagement, virtual and so on what happens to those client's who just want the stock interviews and data collection? Our technological achievements and thinking will certainly outpace the client demand - will there be tiered offerings in this regard to counter that inherent contradiction?
