Saturday, November 04, 2006
The Magic of Paul Weller
....When I was growing up The Jam were one of the biggest acts around. Paul Weller http://www.paulweller.com/index.php was their front man. My brother loved them. One of their smash songs was 'Going Underground'.
I am sure that you know the words! Well how could Paul have seen so far!? This song was released in the early 1980's after all. In today's marketing world where push style communication is not only increasingly ignored, but is actively resisted in many quarters Corporations are realising that the key approach to engaging with the new-age consumer is to capture their true voice.
Their voice is captured on dedicated platforms or communities where honesty, feedback, respect, trust, empowerment and listening are the flavour of the hour.
Yes, we must go underground to capture this and get into these consumers world's through such community panels.
So Paul not only had an impact on my past - he seems to be able to see the future as well.
PS for all of you The Jam fanatics, yes I know that the song meant something completely different. Perhaps we can share notes on that offline.....
I am sure that you know the words! Well how could Paul have seen so far!? This song was released in the early 1980's after all. In today's marketing world where push style communication is not only increasingly ignored, but is actively resisted in many quarters Corporations are realising that the key approach to engaging with the new-age consumer is to capture their true voice.
Their voice is captured on dedicated platforms or communities where honesty, feedback, respect, trust, empowerment and listening are the flavour of the hour.
Yes, we must go underground to capture this and get into these consumers world's through such community panels.
So Paul not only had an impact on my past - he seems to be able to see the future as well.
PS for all of you The Jam fanatics, yes I know that the song meant something completely different. Perhaps we can share notes on that offline.....
