Tuesday, November 21, 2006

 

The Lucky Generation

G'day!

In this Blog I always try to give you non-western perspectives which is important (Ok, well at least through the cultural lenses of a Brit, cum Aussie, cum Hong Konger). Many advances are coming from these markets.

I read the other day that there will soon be a population in the workforce who has known nothing but connections - mobile phones, the internet and so on. So if we think we are dynamic now, wait until this generation comes through and delivers their perspective by new applications and techniques.

So today I am in Vietnam. Actually I narrowly missed George Bush at the APEC Conference. Here is a country where e-mail penetration has nearly doubled in the past two years. 58% of the total population is aged 30 or below.

The spatial geographies are changing. Is this the Lucky Generation coming through?...Keep an eye on these markets because they will make some others look not so advanced in a very short space of time. They think in new and exciting ways. (Read my note on offshoring vs expertise reaching).

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