Friday, November 17, 2006
Accounts Always Win
There is a central contradiction in our world today (and the future).
- The pace of change is accelerating. Changes to technology often require fixed investments which can quickly become obsolete.
- The fixed investments mean that we have to put a brake on new technology to allow amortisation of the existing infrastructure.
So in a world where engagement and co-creation will be facilitated by new technology(ies) it may be the case that the best engagement is not a product of our brains or our spending power per se - merely our Accountants ability to deal with the ramifications of a vastly accelerated and shifting landscape to keep us ahead of the curve.
Keep them close to you!
- The pace of change is accelerating. Changes to technology often require fixed investments which can quickly become obsolete.
- The fixed investments mean that we have to put a brake on new technology to allow amortisation of the existing infrastructure.
So in a world where engagement and co-creation will be facilitated by new technology(ies) it may be the case that the best engagement is not a product of our brains or our spending power per se - merely our Accountants ability to deal with the ramifications of a vastly accelerated and shifting landscape to keep us ahead of the curve.
Keep them close to you!
