Saturday, November 11, 2006
1984 or Animal Farm?
The truth is that over time what we accept will change. One only has to look at some of the Governmental surveillance from the United States, done in the name of national security. Even in Britain, the 'great' holder of civil liberties, I read recently that except for two Asian countries, its surveillance was perhaps the highest in the world.
The point about such 'surveillance' is that it has to be rationalised and it has to be consensual. It can only work if the net (perceived) disadvantage is outweighted by the advantage amongst the majority.
And so I read today that a new phone is being launched in the US. It lets users track friends locations (by mutual consent). The handset manufacturer, Samsung, calls this the Buddy Beacon.
What a cool concept! So as a marketing manager I know when you visit my store? When you experience my brand, product or service? Let me have instant communication with you (by mutual consent) to improve my service to you in the future. Thank you for being a brand Ambassador.
It is great to be cultivating and growing my crop in this way. This year will be a bumper year. No more drought of insights....
The point about such 'surveillance' is that it has to be rationalised and it has to be consensual. It can only work if the net (perceived) disadvantage is outweighted by the advantage amongst the majority.
And so I read today that a new phone is being launched in the US. It lets users track friends locations (by mutual consent). The handset manufacturer, Samsung, calls this the Buddy Beacon.
What a cool concept! So as a marketing manager I know when you visit my store? When you experience my brand, product or service? Let me have instant communication with you (by mutual consent) to improve my service to you in the future. Thank you for being a brand Ambassador.
It is great to be cultivating and growing my crop in this way. This year will be a bumper year. No more drought of insights....
