Saturday, October 28, 2006

 

We are Closed. Come Back Tomorrow

In history, the closed shop has continually meant the same thing:

- disappointment that you cannot buy that luxury item
- you cannot get the job because you are not in the right union
- your name is not down, you cannot come in

So is it surprising therefore that the idea of a closed shop has come to the world of panels? This argument suggests that if a panel is built by invitation only then the standard of recruitment is more controlled and therefore the respondents are of a higher quality - usually contrasted with internet banners which are open for anyone to click through and join.

The principle of closed shop is a good one. In practice does it work? Two things are true in this system:

- the number of potential recruitment sources is restricted in universe. Does this impact the cross section of the populace even where the partners are carefully researched and screened?

- the closed shop recruitment partners know their earning potential after doing one campaign and have an invaluable resource to tout to other panel builders. In other words a higher percentage of the same people are present across multiple panels

I am not saying in this Blog that this is a good or a bad thing. But what I am saying is that we should not assume that it is a good thing automatically. I think that someone said recently that all decisions should be taken after some thought rather than at the blink of an eye. Well, here is a classic example.

I am off to my Public Holiday.....

et

Comments: Post a Comment



<< Home

This page is powered by Blogger. Isn't yours?