Wednesday, October 11, 2006
Today's Diet of Engagement
Today was a good day. One of those when things seem to go right. I came across a couple of things today that interested me - I wanted to share them.
I read this Blog. http://pitchmarketing.blogspot.com/ - People Power 2.0 Not Technology. Yes I agree that it is the former not the latter which has driven some of the changes we are witnessing (People driving, not technology driving).
But why is that surprising? Didn't someone back in the 1990's write about some Post-Modern ideas of the break down of the meta-narrative? The notion that people didn't believe in big ideas any more. That all universal truths were open to challenge, open to question? In what other era would we have challenged the idea that a man (or woman) went to the moon? That Pluto was not in fact a planet?
This is the paradigm shift that created TIVO and the like.
And this is what leads to the need for anticipation, personalisation and relevance as the way to deliver a foundation of engagement? Heh that sounds like the foundation for the panel?!
I read this Blog. http://pitchmarketing.blogspot.com/ - People Power 2.0 Not Technology. Yes I agree that it is the former not the latter which has driven some of the changes we are witnessing (People driving, not technology driving).
But why is that surprising? Didn't someone back in the 1990's write about some Post-Modern ideas of the break down of the meta-narrative? The notion that people didn't believe in big ideas any more. That all universal truths were open to challenge, open to question? In what other era would we have challenged the idea that a man (or woman) went to the moon? That Pluto was not in fact a planet?
This is the paradigm shift that created TIVO and the like.
And this is what leads to the need for anticipation, personalisation and relevance as the way to deliver a foundation of engagement? Heh that sounds like the foundation for the panel?!
