Wednesday, September 20, 2006
When we talk about engagement you must read Seth Godin - Small is the New Big. I learnt so many good tactics to help engage with my panel participants, but also it reaffirmed my long held belief in the power of dialogue to provide better insights for marketers. What about his idea of the Megaphone for example - where we can create a Fan Club of people willing to go viral about a brand. I am going to set one of these up! Watch this space.....
