Saturday, September 23, 2006
Recruitment Engagement
Ok, yes, so we can use a kind of Fan Club or Viral Engagement, leveraging our existing panelists to do recruitment. That just seems like a fancy way of saying that we have a turbo-charged referral program. Another concept which seems to be used increasingly these days is to tap into groups who have large permission (engaged) lists to help build our panels - so called vertical communities. Why is this happening?
- these potential participants are very engaged and have a vested interest to see their organisation or community flourish
- the permission lists are normally free to use for the panel builder so recruitment is very efficient (maybe free research offered or such like in return for so many Double Opt-Ins)
So current examples are charities, sports organisations and other communities found on-line (or offline). Pick your community and benefit the panelist and the panel organisation. Is that win-win? Once on the panel these participants are driven to engage and complete surveys since they want to deliver impressive rewards for their commune! Neat.
- these potential participants are very engaged and have a vested interest to see their organisation or community flourish
- the permission lists are normally free to use for the panel builder so recruitment is very efficient (maybe free research offered or such like in return for so many Double Opt-Ins)
So current examples are charities, sports organisations and other communities found on-line (or offline). Pick your community and benefit the panelist and the panel organisation. Is that win-win? Once on the panel these participants are driven to engage and complete surveys since they want to deliver impressive rewards for their commune! Neat.
